New Horizons for Music on TV
Craze TV is our innovation framework to explore and develop the future of music on Digital TV and Online Video.
Current ventures and projects in work:
- Craze TV on Adobe Media Player - The largest music network on AMP
- Craze TV - Web TV and Live Events
- Sky Interactive UK Music Channel -> Download Screenshots PPT (15mb. MS Powerpoint)
- Craze IPTV Music Portals
Craze TV Music Network on Adobe Media Player
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With 10 Music Channels and over 700 clips, Craze has built the biggest Music network on Adobe's "Official TV" project - Adobe Media Player. Craze is the first Music Label to launch a broad network of music-related videos, with channels for Urban, Reggae, Pop, Dance, Rock and other genres, along with exclusive Interviews, Behind The Scenes and Live Shows. Adobe Media Player already has millions of daily users, and features some of the world's top broadcasters (HBO, CBS, PBS, MTV and others). ->>> Click the badge on the right to Watch the Craze Channels and install Adobe's Media Player ->>> What really makes Craze TV on AMP special, is the unique technology for placing Interactive Overlays in various forms, shapes and locations over any video (think buttons, jumping banners, product placement, sidebar kiosks) - thus opening an exciting path of monetization models for online video. Craze is amongst the very few first network to build an advertising platform for its AMP channels and currently running several campaigns. Contact us to see a demo of the most advanced advertising capabilities and to learn how you can benefit with Craze TV. |
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With a market reach of 25m daily viewers in the UK, The Craze Sky Channel is the first ever Interactive TV Music Portal (based on the Skynet Web-tv service), offering a youth-targeted mix of quality music downloads & news, and enabling a true fast impulse purchase destination on the TV. The Craze Sky Channel will also be the first in the world to introduce the "MMS & Buy" service for content downloading using a cameraphone. Users can take a picture of the artists directly from the TV, send as MMS or make a video call, and immediately receive the downloads to their mobile. Watch a Live Demo here. Coming up also is a full Shopping Cart service, which will offer a compelling selection of music related merchandising, enriching the user experience into browsing a full Music Mall. Download Screenshots Slideshow of Sky iDownload v.2 (15mb MS Powerpoint) |
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We were the first record label or music company to demo an IPTV Music Portal, showcased this summer on the acclaimed IBC Show in Amsterdam, The project is now going on development together with one of the leading IPTV middleware providers. Stay tuned for screen previews from this new exciting service. Left: The Craze IPTV Portal in action - users can download content at any time while watching a video clip with a single click. Users can also schedule TV shows directly from their phone (Symbian supported), and receive updates on upcoming TV features with their favourite artists. |

