Craze TV

With a market reach of 25m daily viewers in the UK, The Craze Sky Channel is the first ever Interactive TV Music Portal (based on the Skynet Web-tv service), offering a youth-targeted mix of quality music downloads & news, and enabling a true fast impulse purchase destination on the TV.

The Craze Sky Channel will also be the first in the world to introduce the "MMS & Buy" service for content downloading using a cameraphone. Users can take a picture of the artists directly from the TV, send as MMS or make a video call, and immediately receive the downloads to their mobile. Watch a Live Demo here.

Coming up also is a full Shopping Cart service, which will offer a compelling selection of music related merchandising, enriching the user experience into browsing a full Music Mall.

Download Screenshots Slideshow of Sky iDownload v.2 (15mb MS Powerpoint)

We were the first record label or music company to demo an IPTV Music Portal, showcased this summer on the acclaimed IBC Show in Amsterdam,

The project is now going on development together with one of the leading IPTV middleware providers. Stay tuned for screen previews from this new exciting service.

Left: The Craze IPTV Portal in action - users can download content at any time while watching a video clip with a single click. Users can also schedule TV shows directly from their phone (Symbian supported), and receive updates on upcoming TV features with their favourite artists.