Craze Newsletter - Apr 2007

Read on to see a live video demo and learn more about this new exciting service.

MMS & Buy is all about immediate and fun way for content purchase: Users take a picture with their camera phone of artists or album covers on our Sky TV Channel, send them as MMS message, and get within seconds related downloads. Watch a live demo of it.

How does it work?
Walk into any record shop in the UK, Aim your mobile camera phone at any of the Top 20 UK singles, Send the picture as MMS to number 60300 (with Subject: Album) and by return you will be connected to the Craze Wap store and be able to download items related to the single.

Shortly, the service will be extended to Europe’s major mobile markets, allowing customers to access content and information from CD covers (get downloads, see reviews), aim at posters in the street and buy music, video or even tickets to a concert, all without using any special barcodes or markings.

Based on a world-class image recognition engine, the system works on both printed and electronic media – from TV (like the Craze Sky TV Channel) and LCD screens, to CD/DVD covers, Posters, Flyers and T-Shirts.
In the near future, the albums database will be significantly enhanced to feature top artists from Craze exclusive catalogues, such as Timbaland, Aaliyah, Liberty X, Kool and the Gang, and many more.

In addition to offering the MMS & Buy on Sky TV, we intend to make it usable also in music stores. Simply visit your local record store and picture any album cover from the top 30, send as MMS and instantly receive options to download ringtones, full tracks, videos and exclusive items for MMS & Buy customers.

Click here - to see the a color borchure about MMS & Buy and the different usage scenarios.

Already featuring Top artists and most requested tunes, The Craze Sky Channel marks a pioneering step in the field of Digital Entertainment, empowering the TV experience with easy access to attractive mobile content.
Read more and see Screenshots.

The site is currently being upgraded to v2, and we are planning to add later on a Credit Card shopping cart, making it a full T-commerce platform for Music downloads and related merchandise - Clothes, Branded items etc.

IPTV markets are gradually growing - and Craze is working with the largest IPTV middleware companies to develop a complete Music Portal solution, together with additional unique music applications for IPTV.

The only true dedicated wap for Hip Hop and Urban Music, serving 100's of nothing but original titles from the biggest names, and soon available for custom branding (white label).

In addition, we are releasing 'The Craze Urban PeerBox' - a new mobile p2p service for Urban music downloads, first in the world.