Strictly Digital
With 100% commitment to the digital world - Craze is using the latest technologies and constantly developing new methods (some patent pending) for selling and distributing music and videos.
Specifically, we are targeting the 3 main consumer entertainment platforms - Web & Consumer Software, Mobile (Wireless) & Digital TV.
With a dedicated R&D dept. for digital music innovation, Craze is constantly on the lookout for interesting consumer-oriented services & technologies - to drive next-gen music services combined with new Digital Lifestyle experiences.
Here's a quick glance at our latest projects (stay tunes for more soon):
Mobile
Craze has exhibited during the last months at some the most important events of Digital Content, Urban/Pop Music and Mobile technologies - The IBC Show in Amsterdam, Billboard's R&B Hip Hop Conference & Awards in Atlanta, The Annual Popkomm Messe in Berlin, MEM Asia 2006 in Singapore and Telecom Israel 2006.
Our Booths showcased demos of 2 new Mobile technologies for impulse purchase of music and video content.
- Video call Jukebox with direct purchase - watch videos just like MTV on your phone, and purchase your favourite ones with 1 click.
- "Picture with Phone - Get a download" - an image recognition system for fast content delivery. Aim mobile at image, take a pic, send MMS or make a video call - and buy your item. Whether on TV, paper or Web - just picture an artist with your mobile, send and retrieve downloads in seconds.
Digital TV
Craze Sky Interactive Channel
| Reaching almost 25m daily viewers - The Craze Sky TV Channel is a new revolutionary Interactive TV service - offering Ringtones, Videos, VideoTones & Music downloads for viewers in the UK. Already featuring Top artists and most requested tunes, The Craze Sky Channel marks a pioneering step in the field of Digital Entertainment, empowering the TV experience with easy access to attractive mobile content. Read more and see Screenshots at www.crazeskytv.com |
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IPTV Music Portals
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IPTV is the hot buzzword - and Craze is working with the largest IPTV middleware companies to develop a complete Music Portal solution, together with additional unique music applications for IPTV - Integrating Interactive entertainment with new revenue models.
Stay tuned for news on the Craze IPTV project as well as a special Web-TV site for live concerts and Music downloads.
On the right - A sneak peek at Craze IPTV Music Portal prototypes from the latest IBC Show in Amsterdam. |
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Focusing on the User
Our strategy is to always put the end-user in the center, with emphasis on two essential aspects:
- User Experience - we're using analysis models to identify the core strenghts of applications, what are the possible "Killer" features, what actual need they address, and how the overall flow is intriguing yet simple for the user.
- Value for Consumer - the essence of digital music distribution advances radical changes to the traditional music markets value chain. Consumers are looking for a higher value when purchasing music "products", and simply getting hold of the music is no longer the main issue, as it was in the pre-digital period. It's about the setting through which music is discovered, "consumed" and experienced.
We are always keen to embrace uncommon models that can offer a new attractive value for the digital consumer, in addition to actively researching and designing such practices.