Bringing great music and videos to the cutting edge digital lifestyle
Digital Music is far more than just distributing tracks for download. It's about extending the music experience into new dimensions of interactivity and entertainment, that can be only achieved within the digital realm of technologies and services.
Whether in Web 2.0, Mobile devices , Digital TV or Desktop Software - there's a vast space for creative ideas that can interweave the killer trends of the digital age with a compelling music experience. It's the challange of taking music's essence, the emotional excitment, to new dimensions.
We define our core competency in finding the most innovative and novel technologies, experimeing with new ideas, and pioneering services and paradigms for the music markets. Our great Exclusive Content gives us the leverage to bootstrap new projects with an immediate broad market reach.
Take a look in our Digital Music Innovation Strategy, to get a preview on the latest projects
Putting the vision into practice
We focus our activities in three main areas:- Acquire great music - specifiallcy exclusive licenses.
- Invent, develop and use technologies for distribution, discovery and interactivity of music & video, with emphasis on simple and effective user experience.
- IPTV and Interactive TV - as the world's first record label to launch a full TV music service, we strive to take this exciting domain to the next level.